Inga Swenson "110 IN THE SHADE" Hal Holbrook / Schmidt & Jones '63 Opening Flyer

Description

This is a rare advertising handbill (flyer) promoting ticket sales for the opening of the Original Broadway production of the TOM JONES and HARVEY SCHMIDT musical "110 IN THE SHADE" at the Broadhurst Theatre in New York City. (The production would open October 24th, 1963 and run for 330 performances.) ..... The musical starred HAL HOLBROOK (who had been replaced by ROBERT HORTON during rehearsals), INGA SWENSON and STEPHEN DOUGLASS and featured seventeen year-old LESLEY (Ann) WARREN (in her Broadway debut), WILL GEER, STEVE ROLAND, SCOOTER TEAGUE and GEORGE CHURCH ..... CREDITS: Music by HARVEY SCHMIDT; Lyrics by TOM JONES (the songwriting team behind "The Fantasticks", "Celebration", "I Do! I Do!", "110 in the Shade" and "Colette"); Book by N. RICHARD NASH based on his play "The Rainmaker"; Sets designed by OLIVER SMITH; Costumes designed by MOTLEY; Choreographed by AGNES DE MILLE; Directed by JOSEPH ANTHONY; Produced by DAVID MERRICK ..... DETAILS: Advertising handbills (heralds) were distributed or inserted into the playbills of other productions to help generate ticket sales for upcoming shows and events. This single page, two-sided flyer measures 6" X 9" inches and includes wonderful graphics and production credits on the front and promotional text and a ticket order form on the backside ..... CONDITION: With the exception of two light horizontal folds, this rare flyer is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.